Optimization for organic search is the most effective way to drive traffic to your site and grow your local business online. Getting your site ranked at the top of the results means giving your website the visibility it needs so your local business can start generating serious leads, and lots of them.
Get Top Rankings
Web users don’t like searching through pages and pages of search results to find what they’re looking for, and they most often won’t. 80% of search engine traffic goes to one of the top three search results.
Don’t let your competitors take those top spots and the leads that come with them. Local search engine optimization is the only way to capture those coveted top ranking spots and get the traffic your site needs.
Generate Valuable Leads
Local search optimization creates lasting and real exposure that goes far beyond the immediate but short-term visibility your local business gets from the click of an ad. Search engine optimization isn’t about buying your way to the top of the search results like you might with paid advertising. It’s about earning your rankings and showing search engines, and web users, that your site is the best, by actually making it the best.
Getting to the top of the results pages organically takes expertise, time, quality content, a wide online presence and more, meaning your site’s visible at the top of the rankings because it’s actually valuable and worth visiting and Google, and other search sites, have recognized that value.
Search engine optimization allows you to generate more than just traffic. Web users trust Google to help them find the right services, products, information and more—meaning they trust Google to show them the right sites. Searchers who see your site topping the search results trust both your site and your business because they trust Google to tell them which sites are high-quality and to rank them accordingly. If search engines see you as the authority in the industry, so will searching customers, meaning the leads you generate from search engine optimization are incredibly valuable.
Even better, customers specifically making local searches online are usually ready to take action right after they’ve found what they’re looking for. If your site is optimized to rank for these geo-targeted searches, you have access to an audience just waiting to convert.