Mobile market is an amazing addition, and asset, for any local marketing campaign. Over half of local searches are made on mobile devices. With And because those searching for products and services in their area and on the go while on their mobile devices are often looking to make a purchase within 24 hours, the leads you generate are highly actionable and highly valuable.

Today, the mobile and local markets are so intertwined the experts have even felt the need to combine them into one term. Just like the media felt oddly compelled to nickname celebrity couple Brad and Angelina “Brangelina,” so too have marketers commemorated another sort of celebrity relationship–between mobile and local marketing–and they’ve called it MoLo.

Joking aside, the marriage between mobile and local is a logical, and incredibly lucrative, one for your business. Here are some simple tips for making sure your local business is optimized to reach the ever-expanding audience of customers using their smartphones and mobile devices each day and everywhere they go.

1. Put Your Business on the Map

Much of the mobile searching that takes place is done on Google as well as mobile maps thanks to Google+ Local. Making sure your local business is set up to get found on Apple maps and more is key if you want to help give your business powerful exposure, and even more importantly, help customers find your brick and mortar location too. Click-to-call and click-to-map features on mobile devices make contacting your business easier than ever, don’t miss out by failing to provide this information to Google. Make sure your Google Plus Local listing is claimed, has the proper categories selected, and contains all the most up-to-date information.

2. …And in the Apps

Mobile apps are growing in popularity each day and more and more are being created, and used, by customers looking for local businesses, products, and services. In order to ensure your business gets exposure in the apps, claim and optimize your listing on the most powerful and popular apps for local businesses–like Yelp.

3. Make a Site That’s Mobile-Friendly

Part of the beauty behind mobile searches and mobile browsing is the power of having information immediately available at your fingertips. If your site isn’t mobile optimized, however, the load-speed, the cumbersome process of trying to navigate through your site, and more, can quickly frustrate mobile users and stop valuable leads from converting into local customers. If you are happy with your regular site, leave it as is and simply focus on developing a separate mobile site. Make sure it’s streamlined and doesn’t contain any information that’s not entirely relevant for searches using small devices on the go.

4. Make Essential Information Easy to Find (and use)

Part of optimizing your site to be friendly for search engines and mobile searchers alike, involves having the information that your customers are looking for where they can find it without wasting time. Believe it or not, while most local businesses have websites, more than 1/3 of those that do fail to put a phone number on their site. Have your contact information, your location, your hours of operation, directions, link to map, and more accessible.

5. Geo-Target Your Ads to Reach Local Customers

Geo-targeted mobile ads and offers drive real business. With ads targeted to attract leads in your area, you can get powerful visibility where it matters most and start driving new traffic to your site and nearby customers to your door.