Mobile-friendly web design is one of the cornerstones of local search marketing, but it goes beyond simply making sure your site looks great on mobile devices. You’ll need to make sure your content is also optimized for local users. In this week’s Mobile Marketing Tip of the Week, we’ll examine some of the most effective strategies for making sure your site’s content is mobile-friendly.

Location, Location, Location:

If your business has multiple locations, your website should have a page for each location. The page should include the location’s full address, telephone number and hours of business. This can help improve your rankings in the areas where you operate, and also provides customers with a simple and convenient way to reach you.

Pay attention to formatting:

Mobile devices typically do a great job of detecting certain pieces of information that users might want to interact with, such as phone numbers, addresses and email addresses, but following standard formatting rules can help ensure that your information is easily accessible for the visitor on the go.

Phone numbers should follow this format:

(555)555-1212

For addresses, make sure to provide your physical address:

123 Downtown Street, Suite 203

Los Angeles, CA 90045

Also consider providing a link directly to Google Maps for even greater convenience.

 

Keep it brief:

By their nature, mobile users are probably looking for quick information on the go, so location-specific pages should be brief and concise. This helps pages load more quickly and helps users find exactly what they’re looking for.

If you’re looking for information on mobile design best practices, check out the Web Design article in this issue on Native vs. Responsive design.