Onsite optimizationGetting your site to the top of the search results involves the right onsite optimization. And if you’re a local business, just a few simple, local-specific onsite additions and alterations that can take your SEO to the next level. Here are 5 quick tips to help you get your business seen at the top of the local search results.

1. Create Locally-Optimized Title Tags

Having optimized title tags is essential. Title tags tell both searchers and search engines exactly what each page on your site is about. Titles should be concise and encourage users to click onto your site. In order to top the local search results, make sure you have not just your primary keywords in your titles, but your location as well.

2. Write Locally-Optimized Meta Descriptions

Once you know which keywords you need to target, use need to use them—not just in your content—but wherever you naturally and organically can. That means in your meta descriptions too. It’s important to write meta tags that engage searchers and prompt traffic to read on, but in order to boost local traffic, you should also include the areas you serve as well as your most relevant contact information (like a phone number) wherever possible in these first 150-165 characters.

3. Provide Phone Numbers and Addresses

It may sound simple, but many local businesses lose leads and customers alike by failing to have their phone numbers or addresses easily accessible (or sometimes even present at all) on their sites. Make sure your business provides your phone number and location on each page as crawlable text. If your business has more than one location, then you should create location specific pages with the relevant information for each.

4. Create and Submit a Geo Sitemap to Google

Just in case there’s any confusion, creating a sitemap and submitting it to Google is a great way to make sure the search engines know exactly where your business is. This Geo Sitemap Generator is a great resource, just enter your details and then go to your Google Webmaster Tools and add your site as well as the sitemap URL.

5. Provide Onsite Directions and Map

It’s important that your customers can find you as easily as the crawlers can. Once you’ve worked to help customers navigate their way onto your site, why waste all that effort by making it difficult for them to reach you in person?  Brick and mortar businesses often rely on driving real customers to their door, not just leads on their site. Give them directions and consider embedding a map as well.

If you enter your street address into Google Maps, then click the link image in order to get the HTML code necessary to embed a map onto your site.